Glossary / AI visibility

Generative engine optimisation (GEO)

Improving how often AI assistants cite or recommend you, as search engine optimisation does for search results.

In practice it means clear, factual, well-sourced pages that answer the questions buyers ask, consistent facts about your business across the web, and being present on the sources assistants tend to cite.

There is no guaranteed method, because assistants change often. Measure first, change one thing, then measure again.

General information, not legal advice. Rules and dates change, so check the source before relying on them.